Products
Each comprehensive roadmap explains how your DNA contributes to different aspects of your health with steps and guidance on how to begin aligning your health with your DNA to enhance the best version of yourself.
Your Genelle Cuisine Plan will outline in detail what foods support your body to flourish and which foods might have the opposite effect.
Your personalised fitness plan is tailored specifically for your unique genetic make-up and works with your lifestyle, current fitness level and goals.
Identify the exact nutrients that are right for your body. Uncover the individual nutrient requirements that work just for you.
Genelle offers a revolutionary skincare solution that’s tailored specifically to your unique DNA and lifestyle.
Our products are constantly improving, so you can too.
Science
About
Partners

James Alexander Ellis

Champion Bodybuilder, Celebrity Personal Trainer, Fitness Ambassador

James has certainly been blessed with an exciting journey through the fitness industry. Having worked for many years as a personal trainer, educating his clients on physiology and nutrition and helping them achieve their goals, James turned his attention to his physique. He participated in a professional fitness photoshoot in 2010, which led to his first amateur bodybuilding competition in 2011. This launched James into the fitness industry with an ever-growing public profile.

From the beginning of his bodybuilding journey, James focused on blogging and sharing workout tips on rapidly growing Social Media platforms, leading to him to amass an enormous following and opened up further opportunities. After winning numerous professional bodybuilding titles and further developing his expertise, James has built an international profile and a huge client base! He holds the status of a “go-to” expert in the fitness world. He now fulfils the following duties all over the world:

Weight Loss Guru
Competition / Bodybuilding Prep Coach
Celebrity Judge (WBFF, Miami Pro, KO Squad)
Cover Model (Muscle & Fitness, UltraFit)
Published Author (Men’s Health, Muscle & Fitness)
Celebrity fitness trainer
Public Speaker & Event Host
Fitness Consultant (Corporate)
Brand Ambassador & Sponsored Athlete

At the root of all of this, however, remains his original love helping countless people of different fitness levels achieve their goals, and live more empowered healthier lifestyles. James' work as an Online Coach remains the core of his business and he always says that he is blessed every day to be able to help so many people across the world!